Art and Culture
A movement is underway to better recognize the role of arts and culture, in supporting the well-being and health and society. Recent studies and research have verified the existence of a link between cultural activities and major topics such as social integration, health, and innovation.
This is what we refer to as cultural welfare: an expression that precisely denotes a model of health promotion based on the use of visual and performing arts and the strengthening of cultural heritage in general.
Increasing social well-being in general, this dynamic is also, ironically, self-sustaining, in the sense that the savings generated by the improved quality of life of the sick would in fact go to finance the improved cultural interventions, with enormous savings margins.